Performance Marketing
COREPaid acquisition, media buying and full-funnel optimization tied to lead quality and commercial outcomes—not clicks alone.
PERFORMANCE MARKETING · CAIRO, EGYPT
Youssef
M. Saleh
Performance marketing built for business growth.
I connect digital strategy, hands-on media buying and commercial thinking to help businesses attract better opportunities and grow with purpose.
Y.Youssef M. SalehPerformance Marketing · Business Growth
A decade of turning
marketing into momentum.
10+years of experience
10+industries served
500+clients supported
EGP 10M+advertising spend managed
EGP 10B+client gains through my work
01 / ABOUTTHE BUSINESS BEHIND THE CAMPAIGN
Marketing is the
growth engine.
Strong marketing starts with a clear view of the business: what it offers, who it serves, and what growth needs to look like.
For more than 10 years, I’ve worked across digital marketing, performance campaigns, media buying and business growth. I’ve led agency and in-house marketing work, built YSD for Digital Marketing, and partnered with owners, sales teams and leadership to turn plans into action.
Since 2024, my work has focused deeply on real estate performance marketing in Egypt—where campaign decisions need to connect with project positioning, buyer behaviour, lead quality and sales outcomes.
Marketing is my core discipline. Broader business planning supports it when the situation calls for it.
02 / EXPERTISECORE FIRST. BUSINESS-WIDE WHEN NEEDED.
Built to perform.
Designed to grow.
Hands-on marketing is at the centre of my work. The wider capabilities come in where they help remove friction and move the business forward.
Digital Marketing Strategy
COREAudience insight, positioning, channel planning, creative testing and campaign structure across the customer journey.
Real Estate Growth
SPECIALISMProject-specific acquisition shaped by location, pricing, payment plans, buyer behaviour and sales-team feedback.
Business Planning & Development
COMPLEMENTARYAvailable when requested or when marketing needs stronger foundations across the company.
TOOLS & CAPABILITIES
Built from platform fluency.
Guided by business context.
Platform expertise is paired with the operational thinking needed to make campaign performance useful to the wider team.
PAID MEDIA
Meta AdsExpert
Google AdsExpert
TikTok AdsAdvanced
LinkedIn AdsAdvanced
Other digital platformsHands-on
GROWTH OPERATIONS
Full-funnel optimization
Omnichannel retargeting
Performance analysis
Sales & marketing alignment
Operational systems & action plans
03 / EXPERIENCEFROM AGENCY FLOOR TO BUSINESS GROWTH
A career shaped
by execution.
Roles across media, marketing leadership and entrepreneurship. Each one added a different view of how marketing creates commercial value.
2024 — PRESENTMedia Buyer & Performance MarketerReal Estate Companies & Projects
Plan and personally manage paid acquisition across Meta, Google and other platforms. Build full-funnel strategies around project positioning, location, pricing, payment plans and sales objectives; then work with sales teams to connect lead quality with campaign performance.
Campaign outcome Lead-to-sale conversion exceeded 20% in several campaigns, depending on the project, sales process and campaign structure.
2021 — 2024Founder & Marketing StrategistYSD for Digital Marketing
Founded and led YSD, delivering digital and performance marketing across real estate, e-commerce, lead generation and other sectors. Directed campaign strategy across Meta, Google, TikTok and additional platforms, and built workflows spanning creative direction, account management and optimization.
2020 — 2021Marketing ManagerAboutakeya Group · Egypt Media Center
Managed online advertising strategy and budgets across several brands at Aboutakeya Group. At Egypt Media Center, built digital plans for events and services, ran lead-generation campaigns, tracked KPIs and reported performance to the executive team. Worked across marketing, sales and branding.
2016 — 2019Multiple RolesPS Digital Agency
Progressed through Social Media Specialist, Media Buyer, Web Team Leader and Project Manager roles. Worked with real estate developer clients, planned paid lead-generation campaigns, tested audiences and creative, and trained junior team members.
04 / PRINCIPLESHOW I THINK
MY BUSINESS PHILOSOPHY
Good strategy
makes the work clear.
Marketing performs best when it is connected to a real business need, backed by coordinated teams and judged by meaningful outcomes.
Make marketing a measurable engine for sustainable business growth.
Connect market insight, performance marketing and clear business priorities to commercial outcomes.
- 01
Understand before optimizing
Start with the offer, audience, sales process and objective before changing a campaign.
- 02
Measure beyond the click
Use lead quality, conversion and business impact to guide marketing decisions.
- 03
Connect the teams
Close gaps between marketing, sales and operations so insight leads to action.
- 04
Make the plan executable
Translate strategy into clear ownership, priorities and next steps.
05 / FOUNDATIONLEARNING & PRACTICE
Commercial grounding.
Platform fluency.
EDUCATION
Bachelor’s Degree in Foreign Trade
Al-Alson High Institute
TRAINING
Meta Blueprint
Certification and practical training
TRAINING
Google Digital Garage & Skillshop
Digital marketing courses and workshops
LANGUAGES
Arabic Native
English Professional working proficiency
06 / CONTACTTHE NEXT MOVE
HIRING · CAMPAIGNS · GROWTH
Let’s make the
next move count.
For a senior marketing opportunity, a performance challenge or a business that needs a clearer growth plan—tell me what you’re working on.